// REVENUE_RECOVERY_AUDIT

THE 30-DAY REVENUE
RECOVERY AUDIT.

We connect your GA4, Shopify, and ad platform data into one attribution model. Then we show you what your platforms have been hiding.

C:\TBA\> START_AUDIT --FREE█C:\TBA\> VIEW DEMO█

No commitment. We'll show you what we find before you decide anything.

// WHAT_WE_FIND

01 / PLATFORM_OVERLAP

Platform Overlap

Meta and Google both claiming the same Shopify orders. We identify every instance of double counting and quantify the phantom revenue it creates.

02 / INVISIBLE_SPEND

Invisible Spend

Awareness campaigns that introduce customers but get zero last-touch credit. We surface campaigns your current reporting says did nothing — but our model proves introduced hundreds of buyers.

03 / ROAS_DISCREPANCY

ROAS Discrepancy

Your platforms report last-touch ROAS. We show you first-touch reality. The gap between the two is where your budget decisions are going wrong.

// WHAT_YOU_GET

WHAT'S INCLUDED.

→Unified BigQuery fact table connecting GA4, Shopify, Meta, and Google

→Looker Studio dashboard with First Touch and Last Touch attribution toggle

→Campaign-level ROAS breakdown under both models

→Double counting report showing exact orders claimed by multiple platforms

→Phantom revenue quantification — how much your platforms are overclaiming

→30-minute walkthrough with your team

SCOPE_SNAPSHOT

[PULL] ga4 + shopify + meta + google

[MODEL] first touch + last touch

[FIND] overlap + phantom revenue

[REPORT] campaign-level roas

[OUTPUT] looker studio dashboard

TIMELINE30 DAYS

FORMATDASHBOARD + WALKTHROUGH

// METHODOLOGY

HOW IT WORKS.

First TouchCredits the first recorded marketing source per user. Answers: who introduced this customer?

Last TouchCredits the last touchpoint before purchase. Answers: who closed the sale?

Spend AllocationDaily campaign spend prorated proportionally across attributed orders per day.

ROAS CalculationCalculated as SUM(revenue) / SUM(spend). Not an average of per-order ratios.

Ground TruthShopify order count is canonical. All platform numbers reconciled against it.

Double CountingEach Shopify order appears once. Platform overlap surfaced via model toggle.

// PROOF_OF_CONCEPT

$73,851

Phantom revenue identified

Single 3-month audit

$147,701

Total platform overclaims

On the same orders

676

Double-counted orders

Claimed by Meta + Google

2.22x

ROAS overstatement

Across paid campaigns

* Figures from a proof-of-concept model run on publicly sourced ecommerce data. Actual results vary by brand, spend level, and platform mix.

FIND OUT WHAT YOUR
PLATFORMS ARE HIDING.

No commitment. We'll show you what we find before you decide anything.

Want to see the model first? VIEW DEMO →

C:\TBA\> START_AUDIT --FREE█

THE 30-DAY REVENUERECOVERY AUDIT.