// FIELD_NOTES
SEO & ANALYTICS INSIGHTS FOR DTC.
No theory. No fluff. Just what we've learned building organic infrastructure for DTC brands.
Ecommerce Analytics Tools for Shopify Brands: What They Do (and What They Miss)
GA4, Shopify Analytics, Meta Ads: each one gets something wrong. Here's what they miss and when a custom GA4 + BigQuery stack gives you what the tools can't
What an Ecommerce Content Strategy Actually Looks Like (With Real Numbers)
Here's what an ecommerce content strategy actually looks like, with real numbers from a DTC brand that executed it. And how to build yours.
12 Shopify SEO Fixes That Actually Move the Needle (DTC Edition)
Generic SEO advice breaks on Shopify's structure. These 12 fixes are specific to how Shopify handles URLs, crawl budget, and product pages.
How to Run a Content Gap Analysis for Your Shopify Store
A content gap analysis finds the keywords your competitors rank for that you don't. Here's the exact step-by-step process we use for Shopify stores.
How to Choose a Shopify SEO Agency (And What to Watch Out For)
Most Shopify SEO agencies overpromise and underdeliver. Here's the five-question framework for finding one that actually knows ecommerce SEO.
What's in a Shopify SEO Audit: The Exact Framework We Use
A Shopify SEO audit should produce decisions, not just a list of problems. Here's the exact framework we use: and how to turn findings into a 90-day roadmap.
Why Your GA4 Is Probably Lying to You
Last-click attribution gives all credit to the last touchpoint before purchase. Here is what that costs your DTC brand and how to fix it.
Keyword Cannibalization Is Costing You Rankings You Already Earned
When multiple pages compete for the same query, Google splits its confidence between them. Here is how to find it and fix it.
How a New DTC Store Generated Organic Revenue in Its First Month
A one-product store with zero domain authority earned $10,497 in organic revenue in the first month of live content. Here is exactly how.
The Compounding Effect: Why Content SEO Gets Faster Over Time
Paid traffic is linear — you spend more, you get more. Content SEO compounds. Here is what that actually looks like in practice.