// SERVICE_MODULES
WE DON'T PITCH. WE DIAGNOSE.
Two products. Both tied to the same outcome: revenue you can measure and trust. SEO builds the asset. Attribution tells you what's actually working. We don't separate them.
FORENSIC SEO
Most SEO audits tell you what's wrong. We tell you what to fix first and why — ranked by the gap between where you are and where the revenue is.
We map your technical foundation, content gaps, cannibalization issues, and competitor positions into a single prioritized roadmap. You get sequenced actions, not a 40-slide deck.
- →Technical audit & crawl analysis
- →Content gap & cannibalization mapping
- →Competitor keyword positioning
- →Internal linking architecture review
- →Prioritized execution roadmap
CORE ANALYTICS
Most DTC brands have more data than they can use and less clarity than they need. You're making decisions on broken GA4, last-click attribution, and gut feel.
We build the pipeline properly — from data layer through to a dashboard that actually shows you which channels and content are driving revenue, not just sessions.
Brands running paid on Meta and Google are typically making budget decisions on last-click attribution data. We show you first-touch reality — who actually introduced the customer, which campaigns are invisible under last-touch reporting, and how much of your reported ROAS is phantom revenue from platform overlap.
- →GA4 configuration & data layer audit
- →BigQuery pipeline setup
- →Looker Studio dashboard build
- →Custom attribution modeling
- →Ongoing monitoring setup
CRO SYNTHESIS
Conversion rate work without a revenue tie is just A/B testing for its own sake. We start with the metric that matters — revenue per visitor — and work backwards.
Every test we design has a hypothesis, a success metric, and a minimum detectable effect. No guesswork.
- →Funnel drop-off analysis
- →Hypothesis-driven A/B test design
- →Landing page & PDP optimization
- →Revenue-tied test reporting
- →Post-test iteration roadmap
04 / REVENUE_RECOVERY_AUDIT
REVENUE RECOVERY
AUDIT
Your platforms don't agree. We find out why.
Meta and Google both report revenue. Shopify records one sale. The gap between what platforms claim and what actually happened is where budgets get misallocated, top-of-funnel campaigns get killed, and retargeting gets over-invested.
We connect your GA4, Shopify, Meta, and Google data into a unified BigQuery attribution model. First Touch and Last Touch attribution run simultaneously. You see exactly which campaigns are overclaiming, which are invisible, and where the phantom revenue lives.
> $73,851 in phantom revenue identified in a single 3-month audit period.
> 676 orders claimed simultaneously by Meta and Google.
> Shopify recorded one sale per order.
$73,851
Phantom revenue identified
2.22x
Average ROAS overstatement
676
Double-counted orders
// HOW_WE_ENGAGE
WE START WITH A FORENSIC AUDIT. NOT A SALES CALL.
You tell us your situation. We look at what's actually happening. Then we give you an honest read on what's broken and whether it's something we can fix.
We dig into your SEO, analytics, and conversion data. You get a real diagnosis, not a pitch.
Prioritized actions sequenced by revenue impact. What to fix first and why.
We build and implement. You see results in the reporting, not just the deck.
// START_HERE
READY TO DIAGNOSE?
A forensic audit is the first step. Tell us where you're at.