// SERVICE_DETAIL
ECOMMERCE ANALYTICS & ATTRIBUTION
Clean attribution. Know which channels actually drive revenue.
// THE_PROBLEM
If your GA4 was set up by whoever built your site, you're making decisions on data that doesn't reflect reality. Last-click attribution gives all the credit to the last touchpoint — usually a branded search — while your SEO and email look underperforming.
Most DTC brands have more data than they can use and less clarity than they need. The goal isn't more dashboards. It's fewer, better questions answered by data you can trust.
// THE_METHOD
HOW WE APPROACH IT.
01 / DATA_LAYER
Audit & Rebuild
Before touching GA4, we audit what's being tracked at the data layer. Missing events, duplicate transactions, misfiring triggers — fixed at the source.
02 / GA4
Configuration
Proper event taxonomy, conversion setup, cross-domain tracking, Search Console integration, and ecommerce tracking built for your specific funnel.
03 / BIGQUERY
Pipeline Setup
Raw event-level data in BigQuery. We structure the dataset and build the SQL queries you'll actually need — revenue by channel, content performance, cohort analysis.
04 / ATTRIBUTION
Multi-Touch Model
A model that gives credit across the full customer journey, not just the last click. You see how SEO, email, paid, and direct work together to drive a sale.
05 / DASHBOARDS
Looker Studio
Revenue by channel. Organic performance by content cluster. Paid efficiency vs organic growth. Built for a founder, not a data analyst.
// DELIVERABLES
WHAT'S INCLUDED.
// PROOF_OF_WORK
> Most brands can't answer: which blog post drove the most revenue last month? After this, they can.
// FAQ
COMMON QUESTIONS.
READY TO GET STARTED?
Tell us your situation. We'll tell you if we can help.