// CASE_STUDY
SEO FOR A NEW ECOMMERCE STORE
$10,497 in organic revenue. Month one. Zero starting authority.
// THE_NUMBERS
Starting visitors
0
Peak visitors
785/mo
Organic revenue
$10,497
Timeline
Month 1 of live content
Paid ads
None
Domain authority at start
Zero
// THE_SITUATION
A one-product DTC store launching into a competitive wellness category. No domain authority, no existing content, no organic presence. Needed to generate revenue from organic search without long-term paid ad dependency.
// THE_APPROACH
HOW WE DID IT.
Keyword Strategy for Zero Authority
New sites can't target the same terms as established competitors. We built around lower-competition informational queries where a new domain could realistically rank within weeks.
Informational → Commercial Linking
Every informational piece was designed to link to the product page. Build authority through content, direct it toward the one page that converts.
Product Page Optimization
Title, H1, copy, schema markup, image alt text — every element aligned to the keyword strategy. Getting people to the page is half the job. Converting them is the other half.
Speed to First Rankings
Prioritized content topics where a new domain could rank within 4–8 weeks. Not the highest-volume keywords — the most achievable ones that would start generating authority fast.
> 785 visitors, $10,497 in revenue. The right traffic converts. That's the whole game.
// RELATED_SERVICES
WHAT WE USED TO GET THESE RESULTS.
CRO / SYNTHESIS
CONVERSION RATE OPTIMIZATION
Every test has a hypothesis. Every hypothesis has a revenue metric.
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