// SERVICE_DETAIL
CONVERSION RATE OPTIMIZATION
Every test has a hypothesis. Every hypothesis has a revenue metric. DTC conversion optimization for Shopify brands that are past the button-colour stage.
// THE_PROBLEM
Button colour tests. Headline variants. "Let's try a different hero image." If this is your CRO, you're running ecommerce A/B tests with no hypothesis and no theory of why anything should improve.
We start with revenue per visitor — the metric that actually matters — and work backwards. What's causing it to be where it is, and what's the highest-leverage intervention.
// THE_METHOD
HOW WE APPROACH IT.
01 / DIAGNOSIS
Funnel Drop-off
We map your full conversion funnel using GA4 data — from organic landing page to Shopify checkout. Where does traffic exit? Which products have the highest add-to-cart but lowest purchase rate on mobile vs desktop? Which traffic sources convert and which don't?
02 / HYPOTHESIS
Revenue-Tied Testing
Every test starts with a hypothesis: "We believe [change] will improve [metric] by [amount] because [reason]." No hypothesis, no test.
03 / DESIGN
Statistical Rigor
Minimum detectable effect, required sample size, expected duration — calculated before launching. You know upfront whether your traffic supports a meaningful test.
04 / EXECUTION
Build & Monitor
Test implementation on Shopify using your preferred tooling — Shopify's native A/B capabilities, Optimizely, or VWO. We build the variants, QA across devices, and monitor for data quality issues during the run. Shopify checkout constraints are accounted for in test design.
05 / ITERATION
Post-Test Roadmap
A win, loss, or inconclusive result all teach you something. We document what we learned and feed it into the next hypothesis.
// DELIVERABLES
WHAT'S INCLUDED.
// PROOF_OF_WORK
SISUPlunge.com
$10,497
↑ 0 → 785 peak monthly visitors
Zero to traction. One product. Informational content + smart internal linking to build product page authority.
VIEW FULL CASE STUDY →// FAQ
COMMON QUESTIONS.
READY TO GET STARTED?
Tell us your situation. We'll tell you if we can help.