// CASE_STUDY
SEO FOR AN OUTDOOR LIVING BRAND
2,700 → 72,000 monthly organic visitors. No paid ads. 3 years.
// THE_NUMBERS
Starting visitors
2,700/mo
Peak visitors
72,000/mo
Growth
~26x
Timeline
3 years
Paid ads
$0
Outcome
$2M+ ARR at exit
// THE_SITUATION
A DTC brand selling fire pits and outdoor living products. Strong product, growing market, but almost entirely dependent on paid traffic. 2,700 monthly organic visitors, no content strategy, no technical SEO foundation.
// THE_APPROACH
HOW WE DID IT.
Content Architecture
Before writing anything, we mapped the full keyword landscape for outdoor living. Buyer intent clusters, informational topics, competitor gaps. Sequenced to build topical authority, not publish randomly.
Technical Foundation
Crawl inefficiencies, duplicate content from product variants, internal linking that pushed no authority toward product pages. Fixed the foundation before publishing a word.
Publishing Cadence
8–10 pieces per month, sequenced by cluster. Each piece internally linked to related content and product pages. Month over month, the cluster strengthened.
No Shortcuts
Real editorial content built around search intent. No link schemes. No AI-generated filler. The kind of content that earns links because it's genuinely useful.
> Three years. Consistent execution. No shortcuts. That's the playbook.
// RELATED_SERVICES
WHAT WE USED TO GET THESE RESULTS.
CORE / ANALYTICS
ECOMMERCE ANALYTICS & ATTRIBUTION
Clean attribution. Know which channels actually drive revenue.
→ LEARN MORE// FAQ
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